The Study of Cannibalizaion Effect for Multi-Brand Strategy
碩士 === 淡江大學 === 商管學院高階主管管理碩士學程 === 90 === The multi-brand strategy demonstrates that companies often conceal the manufacturers of their products or the name of their primary brand while entering the market with multi brands or sub-brands. Yet recently, those companies focusing on their sub-brand inf...
Main Authors: | Li-Chia Chen, 陳李嘉 |
---|---|
Other Authors: | Peirchyi Lii |
Format: | Others |
Language: | zh-TW |
Published: |
2002
|
Online Access: | http://ndltd.ncl.edu.tw/handle/uyvz7n |
Similar Items
-
Multi-brand operation strategy-A case study of D sporting company
by: HSU, CHIA-CHUN, et al.
Published: (2017) -
The study of Advertising Effect for Multi-Brands Strategy
by: YuGan Hu, et al.
Published: (2000) -
The Effect of Cannibalization on Multi-Brand Strategy
by: Lin Fan-yi, et al.
Published: (2006) -
The Determinants of International Branding Strategy : An Example of Home-Using Medical Device
by: Chen Chia, et al.
Published: (2014) -
Studies on Organizational Core Competence of Multi-brand Strategy - Take King Car’s Brands for Example.
by: Shin-An Chen, et al.
Published: (2007)