The Study of Cannibalizaion Effect for Multi-Brand Strategy

碩士 === 淡江大學 === 商管學院高階主管管理碩士學程 === 90 === The multi-brand strategy demonstrates that companies often conceal the manufacturers of their products or the name of their primary brand while entering the market with multi brands or sub-brands. Yet recently, those companies focusing on their sub-brand inf...

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Bibliographic Details
Main Authors: Li-Chia Chen, 陳李嘉
Other Authors: Peirchyi Lii
Format: Others
Language:zh-TW
Published: 2002
Online Access:http://ndltd.ncl.edu.tw/handle/uyvz7n

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