The Study of Cannibalizaion Effect for Multi-Brand Strategy
碩士 === 淡江大學 === 商管學院高階主管管理碩士學程 === 90 === The multi-brand strategy demonstrates that companies often conceal the manufacturers of their products or the name of their primary brand while entering the market with multi brands or sub-brands. Yet recently, those companies focusing on their sub-brand inf...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2002
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| Online Access: | http://ndltd.ncl.edu.tw/handle/uyvz7n |