The processing functions and implementation factors of Customer Relationship Management systems in the local banking industry.
碩士 === 淡江大學 === 資訊管理學系 === 90 === Recently, the competitive environment of the local banking industry become acute for so many branches set up in the past few years and Taiwan turned into the member of World Trade Organization (WTO). Implementing a CRM system becomes a hot issue for the local bank...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2002
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| Online Access: | http://ndltd.ncl.edu.tw/handle/34101760555667577265 |