Structural Relation Analysis of Marketing mix Elements and Brand Equity ∼The Application of LISREL∼
碩士 === 淡江大學 === 國際貿易學系 === 90 === For a corporation, assets exactly present the positive value of the firm. Assets are divided to the tangible ones and the intangible ones. The tangible assets are revealed in the financial report, and the intangible assets are made of the intensity of comsumers’s re...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2002
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/61975354867978325332 |