Relationship Marketing Strategiesand Barriers in Taiwan--The case of Hairdressing, Computer Retailing, Fitness Centers and Convenience Stores
碩士 === 淡江大學 === 國際貿易學系 === 90 === The study focuses on the strategies and barriers in implementing a relationship marketing within some different industries. Based on some researches, a number of attributes describing the nature of the service are influential in an organization’s ability to implemen...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2002
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| Online Access: | http://ndltd.ncl.edu.tw/handle/10533349629949083932 |