The characteristic of knowledge in advertising and media business: television advertisements planning and buying as an exemplar
碩士 === 淡江大學 === 大眾傳播學系 === 90 === This research is concerned with knowledge management activities in advertising agencies, buying houses and television stations. Specifically, the research examines the feature and sharing strategies of advertising and media knowledge through participating observatio...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2002
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| Online Access: | http://ndltd.ncl.edu.tw/handle/46441995179373382447 |