The Constructionalisation and Comparison of Use Intention Model in Electronic Learning Market

碩士 === 南台科技大學 === 資訊管理系 === 90 === With the Internet rapid and stable development, following the diversified application of the Internet, the electronic learning has become one of the most prosperous businesses. Therefore, to understand the latent users for use intention of electronic learning can p...

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Main Authors: Shu-Fei Yang, 楊淑斐
Other Authors: Wen-Bao Lin
Format: Others
Language:zh-TW
Published: 2002
Online Access:http://ndltd.ncl.edu.tw/handle/84735597337513493762
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spelling ndltd-TW-090STUT03960152016-11-22T04:12:48Z http://ndltd.ncl.edu.tw/handle/84735597337513493762 The Constructionalisation and Comparison of Use Intention Model in Electronic Learning Market 線上學習市場使用意向模式建構與比較分析之研究 Shu-Fei Yang 楊淑斐 碩士 南台科技大學 資訊管理系 90 With the Internet rapid and stable development, following the diversified application of the Internet, the electronic learning has become one of the most prosperous businesses. Therefore, to understand the latent users for use intention of electronic learning can provide a framework for manager and later researchers in electronic learning market. This study is based principally on simplify Customer Behavior Model, Theory of Planned Behavior (TPB), Technology Acceptance Model (TAM), Decomposition TPB and Integrate Model to construct a causal-effect model about the “use intention” of latent users for use electronic learning. Furthermore, the sample of 343 usable cases was gathered for this study. The method of Structure Equation Modeling (SEM) was used in order to construct and compare analysis of use intention model in electronic learning market. The results of this study showed that the hypothesis model 5 had the best goodness of fit. We obtain some result as follow: (1)“use intention” of the latent users use electronic learning is mainly influenced by positive factors such as “marketing mixes”, “use motive”, “perceived behavioral control”, “attitude” and negative “perceived risk”; But, with the significant level (α=0.05), “perceived behavioral control” don’t have singnificant effect on the latent users’ use intention about the using electronic learning. (2)The status of the variable “attitude” for the latent users about the use electronic learning is mainly affected by positive factors such as “use motive”, “perceived usefulness” and “perceived easy of use” etc. (3)The status of the variable “perceived behavioral control” for the latent users about the use electronic learning is mainly affected by positive “use motive” and negative “perceived risk”. (4)The status of the variable “perceived easy of use” and “perceived usefulness ” for the latent users about the use electronic learning is mainly affected by positive factors such as “marketing mixes”, “use motive” and negative “perceived risk” etc. (5)The status of the variable “use motive” for the latent users about the use electronic learning is mainly affected by positive “marketing mixes”. Wen-Bao Lin 林文寶 2002 學位論文 ; thesis 105 zh-TW
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description 碩士 === 南台科技大學 === 資訊管理系 === 90 === With the Internet rapid and stable development, following the diversified application of the Internet, the electronic learning has become one of the most prosperous businesses. Therefore, to understand the latent users for use intention of electronic learning can provide a framework for manager and later researchers in electronic learning market. This study is based principally on simplify Customer Behavior Model, Theory of Planned Behavior (TPB), Technology Acceptance Model (TAM), Decomposition TPB and Integrate Model to construct a causal-effect model about the “use intention” of latent users for use electronic learning. Furthermore, the sample of 343 usable cases was gathered for this study. The method of Structure Equation Modeling (SEM) was used in order to construct and compare analysis of use intention model in electronic learning market. The results of this study showed that the hypothesis model 5 had the best goodness of fit. We obtain some result as follow: (1)“use intention” of the latent users use electronic learning is mainly influenced by positive factors such as “marketing mixes”, “use motive”, “perceived behavioral control”, “attitude” and negative “perceived risk”; But, with the significant level (α=0.05), “perceived behavioral control” don’t have singnificant effect on the latent users’ use intention about the using electronic learning. (2)The status of the variable “attitude” for the latent users about the use electronic learning is mainly affected by positive factors such as “use motive”, “perceived usefulness” and “perceived easy of use” etc. (3)The status of the variable “perceived behavioral control” for the latent users about the use electronic learning is mainly affected by positive “use motive” and negative “perceived risk”. (4)The status of the variable “perceived easy of use” and “perceived usefulness ” for the latent users about the use electronic learning is mainly affected by positive factors such as “marketing mixes”, “use motive” and negative “perceived risk” etc. (5)The status of the variable “use motive” for the latent users about the use electronic learning is mainly affected by positive “marketing mixes”.
author2 Wen-Bao Lin
author_facet Wen-Bao Lin
Shu-Fei Yang
楊淑斐
author Shu-Fei Yang
楊淑斐
spellingShingle Shu-Fei Yang
楊淑斐
The Constructionalisation and Comparison of Use Intention Model in Electronic Learning Market
author_sort Shu-Fei Yang
title The Constructionalisation and Comparison of Use Intention Model in Electronic Learning Market
title_short The Constructionalisation and Comparison of Use Intention Model in Electronic Learning Market
title_full The Constructionalisation and Comparison of Use Intention Model in Electronic Learning Market
title_fullStr The Constructionalisation and Comparison of Use Intention Model in Electronic Learning Market
title_full_unstemmed The Constructionalisation and Comparison of Use Intention Model in Electronic Learning Market
title_sort constructionalisation and comparison of use intention model in electronic learning market
publishDate 2002
url http://ndltd.ncl.edu.tw/handle/84735597337513493762
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