Peitou Residents' Perception and Attitude Toward

• Main Authors: Hsiang-Hua Chiang, 江香樺
• Other Authors: Jia-Jy Yen
• Format: Others
• Language: zh-TW
• Published: 2002
• Online Access: http://ndltd.ncl.edu.tw/handle/96178543195483205409

碩士 === 世新大學 === 觀光學研究所(含碩專班) === 90 === Taipei municipal government has been positively developing diversified tourist facilities and programs in Peitou District in expectating to attract more tourists forward this area and to meet the requests for recreation of residents. Therefore, a deep understanding of the residents’ extent of perception and attitude towards the tourism redevelopment of Peitou is an important subject when taking options in the keenly competitive tourist environment in future. The perceived impacts of tourism on host communities, and associated attitudes toward tourism, is an important research issue. The purposes of this study are to explore residents' perception of tourism impact and their attitude toward future tourism redevelopment in Peitou District. The objectives of this research are (1) to identify the current influence of tourism redevelopmemt toward Peitou District; (2) to understand the perception and attitudes of local residents towards the impact of tourism redevelopment; (3) to explore what are the factors of perceptions among local residents in tourism redevelopment; (4) to explore the relationship between local residents’ perception and attitude in tourism redevelopment; (5) to identify some parallels in residents’ perceptions and attitude of tourism redevelopment. Based on the factors influencing reactions towards tourism in the literature, the research mainly investigates from three aspects: “attitude towards the impact of tourism redevelopment “, “perception towards the impact of tourism redevelopment”, and “participation attitude and experience of residential environment”. The research develops a theoretical model to examine the direct and/or indirect causal effect of various factors on the host community’s support for tourism. The research meanwhile gives an understanding on the community consciousness of residents in Peitou District, their attitude towards the redevelopment of tourism, and their residential experience, etc.The results can also provide more appropriate strategies for the Taipei municipal government in positioning the future tourism development of Peitou District of Taipei City by using the effective resources. The results of this research found: (1) in the perception towards the impact of tourism redevelopment, the environment impact was the most profoundly factor than the economy and social cultural impact; (2) in the attitude towards the impact of tourism redevelopment, residents were more affect to the positive than the negative attitudes; (3) the perception of tourism redevelopment was impacted by past experience; (4) the perception of tourism redevelopment were impacted by respondents’ characteristics and experience of residential environment of local residents; (5) there are significant correlation between perception and attitude of tourism redevelopment;