Rational and Non-rational Consumptive Behaviors On Internet Shopping

碩士 === 東吳大學 === 企業管理學系 === 90 === Nowadays, the development for networked technology has led applications of network to be diversified, and has made the amount of network users increasing rapidly. In terms of consumption on Internet, though the proportion of people who accept Internet shopping has...

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Bibliographic Details
Main Author: 沈建良
Other Authors: 尚榮安
Format: Others
Language:zh-TW
Published: 2002
Online Access:http://ndltd.ncl.edu.tw/handle/88479493750491033275

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