產業推動電子交易市集關鍵成功因素之研究--以台灣生技醫藥健康產業為例

• Main Author: 吳欣玫
• Other Authors: 王居卿
• Format: Others
• Language: zh-TW
• Published: 2002
• Online Access: http://ndltd.ncl.edu.tw/handle/21011102721886579600

碩士 === 實踐大學 === 企業管理研究所 === 90 === In order to gain the competition advantages rapidly ,some businesses adopt B2B E-Commerce which results in fast growth of E-marketplace .E-marketplace is a new networt commercial model which offers one-to-one or one-to-multi trade supportive service trough the platform of internet ,and it is focused on certain vertical industry or moderate interface with common needs. Biotech industry is affected by this hot pursuit to internet. To be the top one and improve the performance in E-marketplace, the management must grasp some key factors. However, due to limited resources , businesses should focus on primary value-added activities in E-marketplace to create the niche. For this reason, identifying what are the key factors to make E-marketplace successful is the important issue. This research uses factor analysis to identify the key successful factors for E-marketplace, The factors found out are: the maturity of intemal and extemal environments, electronicize procedures, the degree of information strategy matching, innovation, website accessibility, and website manage strategy. This study also found that this industry with the characters of good skill, high safety, fewer quantity but lots of products, relationship with government, and these character are significantly correlated with key factors for E-marketplace to succeed. In addition, this research discovers that the more industry features you can catch, the more chance you can succeed in implementing E-marketplace.