| Summary: | 碩士 === 靜宜大學 === 企業管理研究所 === 90 === The main purpose of this thesis is about the relationship of the “Identity Management” within the “Organization Change” of the “Nonprofit Organization”. This research also study, when church leaders use the “Transformation Leadership”, what is the relationship between the Organization Change and the Identity Management.
The result of this research is that, the “outer-revealing behavior of the religion process” is a very important Keypoint for the reconstructing in “organizational ideology” of the church. And the organizational ideology of the church is the nature of the “Identity Management” of the church. To reconstruct a organizational ideology, a combination of the “Affective Commitment” and the “Normative Commitment” is developed. In the comparative cases study, there are two patterns of Identity Management:
(1)those churches with higher “affective commitment” are classified into the “outer-revealing type” of identity management; and (2)those churches with higher “normative commitment” are classified into the “tacit type” of identity management.
Further, in those churches which promote a organization change, the identity management is manifested in many ways in the whole process of organization change: the organization change can greatly reenforce the organization identity, and, on the other hand, the organization identity will strongly support the organization change. And if a church leader exerts more characteristics of the “transformation leadership”, through building a solid vision and practice fully, then the member’s identity for a church will be increased, which, therefore, will greatly ease the promotion of its organization change; on the contrary, the lower the organization identity of a church, the more difficult for it to promote the organization change.
As for the research method, I use following methods:
(1)Participant Observation method in the Sunday and weekly congregation of the church; and (2) the in-depth interview with the church leaders and key persons; (3)collecting other secondary data related to the church. And, finally, I use the “Grounded Theory” to analyze the whole data, and finally provide a possible new framework for the Organization Change of the Nonprofit Organization.
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