服務無形性、顧客忠誠度與服務補救滿意度關係之研究
碩士 === 中國文化大學 === 國際企業管理研究所 === 90 === The single most significant characteristic of service is “intangibility”, which is a lack of physical evidence for customers to identify Service quality. Thus service failure cannot be avoid. Previous researches have discussed the impact o...
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| Format: | Others |
| Language: | zh-TW |
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2002
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| Online Access: | http://ndltd.ncl.edu.tw/handle/62534143257214256151 |