The Effect of Consumer''''s Purchase Behavior from Gift Premium Promotion by the Sale of Scooter
碩士 === 國立臺灣科技大學 === 管理研究所 === 90 === Abstract We try to get the product outstanding and win the consumer’s purchase. It is an important issue that the research of consumer’s purchasing behavior is in process. The gift premium promotion, that is, product sales mix for promotion is a met...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2002
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| Online Access: | http://ndltd.ncl.edu.tw/handle/37762799636366534897 |