The impact of consumer lifestyles and promotional activities on brand loyalty- using printers consumers in Taiwan as an example
碩士 === 國立臺灣科技大學 === 管理研究所 === 90 === Building consumer loyalty is a vital subject in marketing concept. Consumer loyalty is an important asset of firms. Firms not only can build up high degree of brand loyalty through marketing strategies but also can strengthen their competitive advantages in the i...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2002
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| Online Access: | http://ndltd.ncl.edu.tw/handle/16453830233945116206 |