The Analysis of Mental Phenomena in Gift-Giving and Self-Gifts Behaviors

碩士 === 國立臺灣科技大學 === 企業管理系 === 90 === This research about gifting behavior is the first attempt to compare gift-giving and self-gifts in the four mental phenomena by quantitative methods. In the integrated theoretical model, several personal characteristics and the interpersonal relationship variable...

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Bibliographic Details
Main Authors: Yuan-Han Tu, 涂元瀚
Other Authors: 葉明義
Format: Others
Language:zh-TW
Published: 2002
Online Access:http://ndltd.ncl.edu.tw/handle/22329448605583513495

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