Modeling the Adoption Decision of New Products by Channel Members
碩士 === 國立臺灣科技大學 === 企業管理系 === 90 === Given today’s competitive business environment, the successful development and launch of new products has been a critical issue for business to survive. Companies that fail to develop new products will expose themselves to considerable risks due to that their exi...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2002
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| Online Access: | http://ndltd.ncl.edu.tw/handle/87801311377339178226 |