A STUDY OF MARKET SEGMENTATION ON TECHNICALLY INNOVATIVE PRODUCT ：AN EXAMPLE OF DIGITAL CAMERA
碩士 === 國立臺灣大學 === 國際企業學研究所 === 90 === The consumer market is more and more complicated because of the high-speed development of technology. A new product or model not only represents a renew or improved design but also symbolizes a big change in consumer''s preference structure. The resea...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2002
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| Online Access: | http://ndltd.ncl.edu.tw/handle/54636441739982174562 |