The influence of product features and involvement in consumer behavior
碩士 === 國立臺灣大學 === 商學研究所 === 90 === In the past , the research of consumer choice behavior is focused on personal psychology variables and social interaction influence variables .But we still can not understand consumer behavior completely . Therefore , this article follow past research , try to disc...
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| Format: | Others |
| Language: | zh-TW |
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2002
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| Online Access: | http://ndltd.ncl.edu.tw/handle/43087613073415165205 |