A business plan feasibility study of a new start up company Base on the project “ Oleo chemical Derivatives Ester”

• Main Authors: ER-Shien Tsai, 蔡爾賢
• Other Authors: Chung-Hsing Haung
• Format: Others
• Language: zh-TW
• Published: 2002
• Online Access: http://ndltd.ncl.edu.tw/handle/77677185819726050383

碩士 === 國立臺灣大學 === 商學研究所 === 90 === Abstract This study is focus to the business plan of new investment project of PFC Corporation; the major purpose is to study the feasibility of this business plan. Business plans include “industrious back ground”; “market analysis”; ”industrial structure analysis”; “market strategy”; “production strategy”; “key successful factor” “competitive and risk analysis”; and “ finical analysis” etc. The object of this study is base on the project,“ Oleo chemical Derivatives -Ester”. Ester derivatives are basic materials of many different application, those include personal care; plastic processing; lubricants, and cosmetic. This feasibility study has covered all different market area and tries to find out a best solution of each strategy as mention above. The result of this study shows this “Oleo chemical Derivatives “project is feasible. By different finical analysis methods such as “EPS”; “Current value”; “IRR”; or “years of recovery”, every method shows positive results.