| Summary: | 碩士 === 國立臺灣大學 === 商學研究所 === 90 === Abstract
This study is focus to the business plan of new investment project of PFC Corporation; the major purpose is to study the feasibility of this business plan.
Business plans include “industrious back ground”; “market analysis”; ”industrial structure analysis”; “market strategy”; “production strategy”; “key successful factor” “competitive and risk analysis”; and “ finical analysis” etc.
The object of this study is base on the project,“ Oleo chemical Derivatives -Ester”.
Ester derivatives are basic materials of many different application, those include personal care; plastic processing; lubricants, and cosmetic. This feasibility study has covered all different market area and tries to find out a best solution of each strategy as mention above.
The result of this study shows this “Oleo chemical Derivatives “project is feasible.
By different finical analysis methods such as “EPS”; “Current value”; “IRR”; or “years of recovery”, every method shows positive results.
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