A Study on the Consumer’s Behavior toward the Brand Name Recognition and Bundling Pricing of Detergent Products
碩士 === 國立臺灣大學 === 商學研究所 === 90 === Abstract “Bundling marketing” has been a very useful and popular marketing strategy and tool. This study is to explore the relationship between the bundling pricing and consumers’ behavior toward detergent products based on their recognition of brand nam...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2002
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| Online Access: | http://ndltd.ncl.edu.tw/handle/65905572536896980075 |