Market Develpoment Analysis of Taiwan 3G -- Using NTT DoCoMo''''''''s business model as samples
碩士 === 國立臺北大學 === 企業管理學系碩士在職專班 === 90 === Mobile Internet has become more and more popular in the 2000. 3G(3rd Generation) mobile communication more emphasize it and see how differentiate features between 2G(GSM) WAP and 3G(cdma 1x & UMTS) and what’s the key successful factor to attract those wh...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2002
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| Online Access: | http://ndltd.ncl.edu.tw/handle/65019987622132268252 |
| Summary: | 碩士 === 國立臺北大學 === 企業管理學系碩士在職專班 === 90 === Mobile Internet has become more and more popular in the 2000. 3G(3rd Generation) mobile communication more emphasize it and see how differentiate features between 2G(GSM) WAP and 3G(cdma 1x & UMTS) and what’s the key successful factor to attract those who want to adopt new and high technology and more feasible features. Since very high licensing fee of 3G mobile communication and investment those 5 operators how to avoid and share the risk and promote our mobile communication market thru 3G new technology it’s a deep and valuable case we ought to dig out.
The thesis focus on research the Mobile Internet industries in Taiwan and see how we could get those experiences from NTT DoCoMo. What we want to understand is his successful key factor and business model while launching. NTT DoCoMo exposes the good vision of wireless internet and see how we take a next action.
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