The study of CRM operation model--take semiconductor industry as examples
碩士 === 國立臺北大學 === 企業管理學系碩士在職專班 === 90 === ABSTRACTS The study of CRM operation model— take semiconductor industry as examples Depending on semiconductor product field value chain，trying to develop different CRM operation model by different value chain position，such as IC design...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2002
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| Online Access: | http://ndltd.ncl.edu.tw/handle/43500447978229949366 |
| Summary: | 碩士 === 國立臺北大學 === 企業管理學系碩士在職專班 === 90 === ABSTRACTS
The study of CRM operation model— take semiconductor industry as examples
Depending on semiconductor product field value chain，trying to develop different CRM operation model by different value chain position，such as IC design、Foundry、package、logistic。Organized relational CRM articles、literatures、abstracts and project company’s data，to combine them to become researchable data base。Then got four reasonable relativevariance factors for the study，that included product field value chain、organization structure、information technology and operation model。The both of customer oriented CRM operation model and product oriented CRM operation model were a conclusion，which be selected base on business need、products characteristics and corporate primary service package、perceived service。of course，the type of customer oriented service is a trend。Aim at client’s need，How to combine the wisdom of knowledge management、the capacity of information technology、a successful plan of logistic、a interactive data mining system so that to support clients a integration and individual services，to help enterprises get better profit and revenues each other。Approach to above purpose，a desirable scale、set up quickly、low-cost operation model will be very important and need between enterprises and KM suppliers。
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