| Summary: | 碩士 === 國立臺北大學 === 合作經濟學系 === 90 === Abstract
In the recent years, the auto industry of Taiwan is facing with the problems of the management dilemma in the areas of the domestic market shrinkage, the difficulty in obtaining property, the continue increase on the labor cost, and the daily increase on the severe restriction of the environmental protection. Besides all these problems, Taiwan in facing with joining WTO must deal with the decrease adjustment on the custom duty of the importing automobile and the decrease on the percentile of the domestic manufacture of the automobiles. The measures of the opening to the restricted import, which would lead to the overall, acceleration of the opening to the public access of the domestic auto market. The direct intervention of the foreign firms would lead to the deterioration of the surviving environment for the domestic firms. More importantly, our nation must face with even stronger competition from the foreign firms, which let the entire structure of the auto industry of Taiwan to face with the greatest challenge, of which it has never encountered before.
Because of all these reasons, to speak of the present condition of the structure of Taiwan’s entire auto industry and enable to break through of the present management dilemma, and to face with the conflict after joining WTO, this article will first analyze the measure of the trade protection taken by the government for the structure of the auto market of Taiwan within the last ten years. Then it explains the change of the market structure of Taiwan’s automobile, also explains in detail the system under the trade protection, the market share of the domestic firms and the foreign firms, the number of firms, and the changing condition of the products’ price fluctuation. Furthermore, it uses this model to analyze the condition of Taiwan after joining WTO. Because of the opening of the entire market, the decrease of the custom duty by years. It adds the explanations to the change of the structure of Taiwan’s auto market, further explains under the opening of the trade, the market share of the domestic and the foreign factory, the number of the firms, and the changing conditions of the price’s fluctuation of the product.
At this moment, this article will continue the discussions under the opening of the market of the present economic system, and the competition among the firms of Taiwanese auto market have become even more intense. Because of the intense competition within the market, the firms may choose the strategies of alliance and combining among themselves, which lead to the change of the role-play by the individual firms, and the market share among the firms, the number of firms, the display of the condition of the price’s fluctuation for the products, from which we may discuss to choose which strategies of alliance or the independent of competitive management is the most advantages for the allocating firms, the fringe firms, and the foreign firms. The research of this article obtained the following conclusions:
1. Taiwanese auto market is under the protection of the custom duty deduction chosen by the government. Within short period of time, the market share for our nation’s fringe firms and the allocating firms will increase, and the market share for the foreign firms on the other hand will decrease. Nevertheless, for the long term the market share for our nation’s fringe firms will increase, the market share for the allocating firms will not be certain, but the market share for the foreign firms on the other hand, will continue to decrease.
2. Taiwanese auto market under the government discontinuing the protection of the custom duty deduction within the short term, the market share for our domestic market for fringe firms will decrease, and the market share for our domestic market for domestic firms will also decrease. Yet the market share for the foreign firms will at the same time increase. Under the long term, the market share for our domestic market for fringe firms will decrease. The market share for our domestic market for domestic firms may possibly increase, and it may also possibly decrease. The market share for foreign firms will then increase.
3. After joining WTO, Taiwan may be subject under different possible strategies, in the short term, no matter under what kinds of the competitive strategies, the market share for the domestic market for domestic firms will decrease. The market share for domestic market for fringe firms the will tend to decrease, but it will have better advantage for the domestic market for fringe firms, and the market share for the foreign firms would then increase. If the factories choose the strategy of alliance among themselves, the market share for the domestic market for domestic firms will decrease. The market share for the domestic market for fringe firms will not be certain, but it will become better advantage for the domestic market for domestic firms. The market share for the foreign firms would then increase. If the firms chooses no any strategy for alliance, the market share for the domestic market for domestic firms may increase and it may also decrease. The market share for the domestic market for fringe firms may possibly increase and it may decrease, so it will also be the same for the foreign firms.
4. After joining WTO, Taiwan may be subject under different possible strategies, in the long term, no matter under what kinds of the competitive strategies, the market share for the domestic market for domestic firms will decrease. The market share for the domestic market for fringe firms will not be certain, and the market share for the foreign firms will then increase. If the factories choose the strategies of alliance among themselves, the market share for the domestic market for domestic firms will decrease. The market share for the domestic market for fringe firms will not be certain, but it will become better advantage for the domestic market for domestic firms. The market share for the foreign firms will then increase. If the firms chooses no any strategy for alliance, the market share for the domestic market for domestic firms will then decrease, the market share for the domestic market for fringe firms may possibly increase or it may decrease. The market share for the foreign firms will then increase.
|
|---|
