The study of Trust Relationship Building within Multi-Level Marketing
碩士 === 國立臺北大學 === 企業管理學系 === 90 === Multi-level marketing (MLM), also called network marketing is relatively new one of the Marketing model. Dwyer and Lagace(1986) suggest the idea “ trust decides the consumer’s behavior in the future”. And in the MLM industry , selling the product and service throu...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2002
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| Online Access: | http://ndltd.ncl.edu.tw/handle/56686126957506338064 |