e-learning課程定價模式分析

• Main Author: 李文彬
• Other Authors: Frank Yang
• Format: Others
• Language: zh-TW
• Published: 2002
• Online Access: http://ndltd.ncl.edu.tw/handle/77253942173695734117

碩士 === 國立臺北大學 === 企業管理學系 === 90 === The outcomes that this study wants to achieve are as follows：1.The study contains marketing, cost accounting, and economics to develop a pricing model. 2.We will visit companies that offer e-learning education and companies that use e-learning education to understand factors and steps when these companies make pricing decision, then we will testify whether the pricing model is right, and we will modify the pricing model. The thesis will list the pricing model, then we will take a example to explain. To deeply understand e-learning industry’s opinion to this model, we visit companies that offer e-learning education and companies that use e-learning education. The former we visit Learntrend and IBM, The latter we visit IBM, Microsoft, and Chinatrust. The conclusions of the thesis are as follows： 1. Because the companies that use e-learning education do not sell the education, theses companies do not follow the third and forth steps. 2. According to statistics data gathered from Learntrend, e-learning education life cycle is two year. 3. There is a difference between the pricing model that this thesis develops and the pricing model that companies that offer e-learning education use. The pricing model that this thesis develops will choose fee first. After calculating NPV value, we will choose highest NPV value, the fee that contributes to highest NPV value is the best pricing model. But he pricing model that companies that offer e-learning education use will consider what kind of service first.