我國技職校院研究所招生策略之研究

• Main Author: 嚴玉華
• Other Authors: 陳木金
• Format: Others
• Language: zh-TW
• Published: 2002
• Online Access: http://ndltd.ncl.edu.tw/handle/59284140296347260549

碩士 === 國立台北師範學院 === 國民教育研究所 === 90 === A Study of the Admission Strategics in Taiwan''s Technological and Vocational Graduate Schools ABSTRACT The research is to realize the current situation of admission strategics in the technological and vocational graduate school, and to forward conclustions and suggestions according to the results. Based on the motivations, it can be categorized into four purposes: 1. to realize the current situation of the market segmentation strategics on the admis sion of technological and vocational graduate schools. 2. to realize the current situation in managing strategics on the admission of technological and vocational graduate schools. 3. to realize the relationship between the market segmentation strategics and in managing strategics on the admission of technological and vocational graduate schools. 4. to present, according to the results, constructive suggestions to the institute of educational administration,technological and vocational graduate schools, and technological and vocational students, serving as a reference in the management of admission strategics. To achieve the aims mentioned above, the research starts from exploring the theories of focused marketing through related papers and articles, from which the fundamental theory is formed, the framework constructed, and the research questions derived. In order to gather related data and information, it is followed by sending out the self-made questionnaire on "The admission strategics of technological and vocational graduate schools". The researcher intends to restrict the targets within the range of the students major in business and engineering department of four-year part in seven technological and vocational colleges or universities. Thus, 513 valid copies are colleced. After the data have been carefully studied by using statistical methods of product-moment correlation analysis, reliability analysis, factor analysis, descriptive statistics, cluster analysis, discrimination analysis, analysis of variance, afterwards hierarchical comparison, chi-square tests.etc.,the main discoveries are as follows: 1. It is noted that on the six-point rating scale of market segmentation strategics, the students score between 4.52 and 4.88 points, which is reasonably well, in Learnging Orientation, Life Orientation, Job Orientation and Reputation Orientation from high to low. 2. It is noted that on the six-point rating scale in managing admission strategics,the students score between 4.15 and 4.84 points, which is reasonably well in Image Positioning Strategics and Market Targeting from high to low. 3. Different "address or domicile" and "work location in future" make no difference In the students'' market segmentation strategics but the different "school location" contributse to make a lot of difference in that. 4. Different " address or domicile " and "work location in future" make no difference in the students'' managing admission strategics but the different "school location" contributes to make a lot of difference in that. 5. Different "present position"and "work location in future" make a lot of difference in the students of three clusters.but the different "school location" contributes to make no difference in that. 6. Both "Life Orientation" cluster and "Vision Orientation"cluster have the same favorite promotion strategics of market targeting except "Employment Orientation" cluster. 7. Both "Life Orientation" cluster and "Employment Orientation" cluster have the same favorite image characters except "Vision Orientation"cluster. Finally, based on the research results, discussion and conclusions,the researcher advances the suggestions on "Institute of Educational Adiministrtion", "Technological and Vocational Graduate Schools" ."Technological and Vocational Students " and "Related Researches In Tthe Future", hoping that they can be of referential value as far as administration research and practice are concerned.