海運承攬運送業之行銷策略與簽訂服務契約對經營績效之探討
碩士 === 國立海洋大學 === 航運管理學系 === 90 === 【ABSTRACT】 The research of ocean freight forwarder in relation among service contract marketing strategy and operation performance The major purpose of this empirical study are to confer the relation among marketing strategy 、service contract...
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| Format: | Others |
| Language: | zh-TW |
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2002
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| Online Access: | http://ndltd.ncl.edu.tw/handle/84288004795992634533 |