The Study of Integrated Marketing Communications in Digital Publishing

碩士 === 國立臺灣師範大學 === 圖文傳播學系 === 90 === Following the rise of the Internet, publishing is facing a series of revolutions, among which digital publishing now has merchandise packages with software, hardware, planning, marketing, and routing. Likewise, the digital publishing business has merc...

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Bibliographic Details
Main Authors: Chan, Ya-chi, 詹雅琪
Other Authors: Yang, Mei-hsush
Format: Others
Language:zh-TW
Published: 2002
Online Access:http://ndltd.ncl.edu.tw/handle/91812840219291149392