| Summary: | 碩士 === 國立臺灣師範大學 === 設計研究所 === 90 === Mountain bikes were once seldom seen on the streets of Taiwan’s towns, but the release of comparatively inexpensive models has changed the situation. In the past two years, you can see on any given day people of all ages riding everywhere that roads go. There are not too many riding restrictions, and there is a great variety in terms of use. Aware of this trend, most domestic bike firms have already begun R&D on producing anti-vibration frames to supply market needs.
In this same time period, the two-day weekend was made domestic law. This new system gives people more room for recreation and makes them reconsider how they allocate time for work and play. This new recreational lifestyle has aided the development of the recreation and leisure products industries.
This research seeks to deal with the phenomena described above. It takes trends in recreational lifestyle as the background. Further, in the light of the recent increase in our leisure quality, this research examines:
a) The interconnection between the mountain bike and our recreational lifestyle.
b) The factors involved in the large-scale development of the mountain bike market
c) The influence of this interconnection on: 1) technologically mature mountain bike design, and 2) the room for development of this product’s added value.
This research uses the survey research method. There are two formats─company surveys and consumer surveys─and the survey content covers: 1) the behavior and attitude involved in mountain bike use; 2) the factors involved in the large-scale development of the mountain bike market; and 3) requirements for increasing this product’s added value. The variance of the obtained data was analyzed using the T-test and One-Way ANOVA statistical methods. Afterwards, the product qualities that satisfied or did not satisfy consumers were examined to determine their order of importance. This examination allowed us to calculate an “added value order of satisfaction” and an “added value order of dissatisfaction” were calculated. These orderings should provide a useful reference for future practical design work.
The research results obtained were:
1. The factors involved in the rapid growth of the mountain bike market─in order of importance─are: 1) comfortability, 2) trendiness, 3) increasing reasonableness of price, 4) environmental friendliness, 5) functionality.
2. The qualities for the “added value order of satisfaction” are: 1) comfort level, 2) frame design, 3) rise in quality of leisure activities, 4) trendiness, 5) color schemes or matching.
3. The qualities for the “added value order of dissatisfaction” were: 1) space planning for carrying gear, 2) inadequate reasonableness of price, 3) safety lighting equipment, 4) frame heaviness, 5) total bike size.
4. From the above analyses we can know that for practical design we should develop a gear carrying extendable rack.
This research isolates design guidelines for the mountain bike, a mature period product. Thinking through the concept of added value, we may improve the performance of this product’s symbolic value. This improvement will provide a firmer competitive foundation for the mountain bike as it struggles through the process of differentiating itself from the traditional road bicycle.
|
|---|
