| Summary: | 碩士 === 國立臺灣師範大學 === 設計研究所 === 90 === The purpose of this research is to discuss the relation between sign and product form. Applied semiology and product semantics are adopted in discussing the connection of product form and sign, as well as the product effect on feeling and communication of consumers (decoders) through signs. Furthermore, we also proved our findings among chair products by the using practical designing.
(1)Take chairs as an example, the designing of product form have no longer emphasized the functional demands. Instead, it should be consider about humanity, social demands, diversification and personalization; and it should also be considered that whether the product can attract emotional reaction from consumers to communicate the prevalent culture and thereby to meet psychological needs of consumers.
(2)In this research, we found that there are many signs can be used to describe one product. For example, we can describe a chair by flowers, eggs, lips etc. The same signs can also used in different products; therefore, the adoption of signs can be very diversified. For instance, the sign of a bird can be used in those products such as lights, water bottles, watering cans, cups, timers…etc. Hence, how to use the signs is an important lesson for designers.
(3)Combining the research and practical designs, we summarized that applied semiology can actually help designers (encoders) to discover new creativity and conceptions, and we also summarized some aspects for designers’ references.
(a)Whether the choosing of sign types is appropriate.
(b)Whether the level of sign effects’ control is accurate.
(c)The designers should find a balance point between creativity and existing acknowledgement of products for consumers (decoders), so that their designing can be adopted easily.
(d)Making good use of materials, colors, and texture to reach the result of sign effects’ association, rather than only consider about the product’s appearance.
(4) In the first phase of this research, we used questionnaires to found out consumers’ preferences. In the second phase, we proved the designed theories by practical designing, and effectively summarized and discovered the details and importance need to be considered in designing.
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