A Study on the Supermarket in the Country Area - Case Study of Hsilo Chen

• Main Authors: min-tzu chung, 鍾敏慈
• Other Authors: 周學政
• Format: Others
• Language: zh-TW
• Published: 2002
• Online Access: http://ndltd.ncl.edu.tw/handle/21437275633006134171

碩士 === 國立臺灣師範大學 === 地理研究所 === 90 === A Study on the Supermarket in the Country Area — Case Study of Hsilo Chen Abstract In order to realize how the supermarket operates in the country area, the researcher chooses “Hsilo Chen” as case study to achieve the goals. First of all, based on the data of the supermarket which are collected by “Retailing Mart Magazine Corporation”, population is considered the most important factor to influence the space disposition of the supermarket. Besides, by discussing the space disposition, the physical distribution system, the operation character, the range of a good, and the consumer attribute and behavior of supermarkets in Hsilo Chen, the differences among distinct geography space are found. Secondly, according to the spread of supermarkets in Hsilo Chen, it is believed why the location of the supermarket is confined to a limited region is due to the commodity delivery, management, and regional difference. Finally, comparing the supermarket with other retail channels which have the same functions as it, the retail status of the supermarket in Hsilo Chen is to be a low-order store which provides fresh foods and necessities. In a word, the function of the supermarket to offer fresh foods only lags behind the traditional market. And because of lacking the warehouse, the major competitor for food merchandise and daily commodities is R.O.C. Cooperative Union. It means that the supermarket is one of the most important retail stores in Hsilo Chen. Maybe “Hsilo Chen” is not a typical case to represent the country area. The results of this thesis can also be references to understand the supermarket in the country area. Key words：supermarket, Hsilo Chen, space disposition, physical distribution system, operation character, the range of a good, consumer attribute and behavior, retail status