| Summary: | 碩士 === 國立臺南大學 === 鄉土文化研究所碩 / 博士班 === 90 === The purpose of this research was to explore the intension of local culture and try to build up the standard of sifting the local culture. The research object for the individual case was aimed at the origin of Taiwan culture, An Ping, and to explore the formation process, intension and features of An Ping culture as well as analyze the social, historical and cultural significance of An Ping culture to An Ping people. The importance of this research was to explore the influences the local culture brought to the community residents for their lives, society and culture. It was different from the past approach where the research on An Ping culture was made from the geographical and historical viewpoints. Some research methods are taken including literature review, official statistics collection, on-site observation and interview, questionnaire investigation and inductive analysis etc.
We could obtain some important findings as follow:
1.Formation and development of An Ping culture experienced several eras, different people and cultures. Its cultural characters are full of diversification, internationalization and ocean-orientation. The prosperity and decline of the position of An Ping was primarily related to the changes of Taiwan and the functions of the harbor.
2.Building up the six standards used for sifting the local culture：Historicity, locality, commonality, uniqueness, education and present existence.
3.The residents in the An Ping old villages believe the things that could represent An Ping culture are: An Ping Fort, evil-avoid matters, An Ping Kai-Tai Goddess Temple, dragon boat, celebrating age of 16, Oyster fried with eggs and vegetables. An Ping people esteemed An Ping Fort (King City) is the brightest landmark.
4.Today the information is well developed. The mass media acts a very important role for the propagation and identification of the local culture. The identification of community residents for the local culture is greatly influenced by mass media. For the value of culture asset, it is still base on productive economics.
5.An Ping old village now is facing the developing crisis, but it is also the best turning point. In the future, cultural and leisure tourism can act as the central to create new industry and start the local development.
Beside this research has brought up several propositions and future research directions, for examples: hold some representative festival activity to promote the tourism industry and operate historic spot tourism system base on the marketing concept. In the future, it can proceed the research on the propagation method and process of An Ping culture for reference.
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