CRM氣候、關係品質與組織績效之研究

碩士 === 國立清華大學 === 科技管理研究所 === 90 === The Customer Relationship Management (CRM) is used to provide timely one-to-one customer service by analytically tracking the customer’s requirements and desires. It has become a new competitive weapon for organizations and also become a prevailing practice for t...

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Bibliographic Details
Main Author: 黃心恬
Other Authors: 陳鴻基
Format: Others
Language:zh-TW
Published: 2002
Online Access:http://ndltd.ncl.edu.tw/handle/14969331943988867168