| Summary: | 碩士 === 國立中山大學 === 資訊管理學系研究所 === 90 === Abstract
With the tremendous growing of mobile communication and internet market in
the 90s decade, electronic commence (EC) and broadband multimedia also begin to
demonstrate their market potential in next few years. We can almost be sure that a
combination of these markets equals success. The 3G system, created to meet the
requirements mentioned above, undoubtedly to be the star of future.
Basically, the 3G system is an extension of the 2G system. There is no question
that, to date, Japan has been the mobile Internet success story with its legendary
i-mode service. But in much of the world, mobile internet market has generally not
materialized quite as quick as anticipated, due to a number of factors. Mobile EC and
multimedia markets are facing the same situation. It reveals that 3G market, unlike the
explosively growing 2G market, will be full of uncertainty.
This thesis focuses on the uncertain 3G market. Base on the theory of
“Strategy under Uncertainty” , we will provide some competition strategies for
telecom operators. We also provide a risk–analysis model, with the theory of ”
Discovery Driver Planning”, for the operator to evaluate the high risk in such an
uncertain market.
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