| Summary: | 碩士 === 國立中山大學 === 傳播管理研究所 === 90 === Abstract
Leadership and job satisfaction are significantly influential in the success of media and any other organizations. A case study looking into the media organizations of Taiwan can be interesting owing to its specific media environment, since the lifting of the martial law brought forth a liberal public sphere and prosperous media market, accompanying with a growing number of media workers and severe competition. To survive and aim for a longer-term development in such a moment, a well-managed human resource seems to be even more critical, which brings the importance to leadership and job satisfaction in an organization as argued in the beginning.
To further explore the issue, this dissertation takes the reporters of terrestrial and satellite television corporations as research object, and examines the relations of three variables — transformational leadership, locus of control, and job satisfaction, with the research method of questionnaire. The findings are listed as below:
1. Wage and seniority as demographical variables significantly affect the perception of transformational leadership.
2. Wage and position as demographical variables significantly affect job satisfaction.
3. The relationship between transformational leadership and job satisfaction has positive correlation.
4. The relationship between locus of control and job satisfaction has positive correlation.
5. The relationship among transformational leadership, locus of control, and job satisfaction has positive correlation; the locus of control is the important factor enhancing the positive correlation between transformational leadership and job satisfaction.
According to the above results, to promote job satisfaction and organizational performance accordingly, transformational leadership is suggested in the management of news production divisions. Compared with workers of other industries, reporters are more exposed to time pressure and sense of being alienated with their organizations and colleagues; to release the tension and thus effectively promote job satisfaction of their reporters, leaders of news production divisions should put more stress on consideration. Later researchers might consider a dimensional study or comparative studies among different types of media organization, which would enrich the empirical studies and reinforce the application of theories of transformational leadership.
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