The Study of Establishment of Brand Position-The Case Study of TransAsia Telecommunications Inc,.
碩士 === 國立中山大學 === 企業管理學系研究所 === 90 === The brand-related theories had been valued in recent year. Brand position has been viewed as the core of brand identity, and at the meantime of establishing brands of Taiwan corporations who neglected the importance of brand position. This thesis focused on Tai...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2002
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| Online Access: | http://ndltd.ncl.edu.tw/handle/86529259468798346883 |