Approach to the Business Model of the B2B E-Marketplacein Taiwan－Take the Steel And the Motor Vehicles AndParts Industry for Examples

• Main Authors: Yu-Chun Liao, 廖堉君
• Other Authors: Cher-Min Fong
• Format: Others
• Language: zh-TW
• Published: 2001
• Online Access: http://ndltd.ncl.edu.tw/handle/95860388285025888778

碩士 === 國立中山大學 === 企業管理學系研究所 === 90 === Among the development of the B2B E-commerce, the B2B e-marketplace is the most noticeable one in the world. However, does the B2B e-marketplace really make the performance of the companies in every industries improve greatly? The target of this thesis is to analysis the business models of the B2B vertical e-marketplace in Taiwan. To find any causes in the industries those will hinder or reinforce the development of the B2B vertical e-marketplace is one of the study purposes. The author takes the steel industry and motor vehicles and parts industry for examples to analysis deeply. Using the methods of the quality research, the author has many interviews with managers who have experiences in steel or motor industries. According to the findings in the research, we have some inferences about the business models of the future vertical e-marketplace in the steel and motor vehicles and parts industries. In the steel industry, the author has five inferences. (1)The e-marketplace is managed by the company that has goodwill and domain knowledge in the steel industry. (2) The participators of the steel e-marketplace are localized companies, which business contain from steel-making to steel-processing. (3)The products traded in the steel e-marketplace are spot goods these are the inventories. (4)Buyers and Sellers exchange the spot goods by the action on the Internet. (5) The e-marketplace will provide the companies these added-services, such as to confirm the financial credit of the buyers or help the buyers to finance their capitals from the banks. In the motor vehicles and parts industry, the author has four inferences. (1)The e-marketplace is managed by the company that has goodwill and domain knowledge in the motor industry. In addition, the company operates it that familiar with the B2B e-commerce. (2) The products traded in the motor e-marketplace are direct or indirect materials those are made by lower-level technology. (3) The participators of the motor e-marketplace are automobile manufacturing companies and first-tier suppliers. (4) Buyers and Sellers exchange the spot goods by the many-to-many actions, negotiation and contracts on the Internet.