A Means-End Chain Analysis of Customer Value--Consumption Experience of Children''s Clothes
博士 === 國立中山大學 === 企業管理學系研究所 === 90 === In order to find the variables for measuring customer value, at the first stage, this study adopts hard laddering technique to collect information from fifty purposive samples and conducts content analysis. According to the literature review and those variables...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2001
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| Online Access: | http://ndltd.ncl.edu.tw/handle/77266066588990828636 |