A Study on the Relationship between Consumers’ Attitude Toward Store Brand and Purchasing Behavior
碩士 === 國立高雄第一科技大學 === 行銷與流通管理所 === 90 === The global retail industry is becoming more competitive than ever. The slow world economy and a cautious consumer attitude about expenses turned store brand and private brand into strategies that major chain retailers employ to protect their profit. This yea...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2002
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| Online Access: | http://ndltd.ncl.edu.tw/handle/93199864555387539107 |