Relationships among Internal Marketing,Supervisory Effectiveness and Relationshp Bonds of Convience Chain Stores

碩士 === 國立高雄第一科技大學 === 行銷與流通管理所 === 90 === ABSTRACT The relationship between franchisor and franchisee is tightly connected, and supervisor plays a communication role between them. Therefore, the beneficial development of the relationship is important for the franchise system, and it has been a vita...

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Bibliographic Details
Main Authors: Chien-Rong Huang, 黃建榮
Other Authors: Fu-Yeong Kuan
Format: Others
Language:zh-TW
Published: 2002
Online Access:http://ndltd.ncl.edu.tw/handle/81436095445998628292

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