ERP Effects on Performance for Interaction between Manufacturing and Marketing — Multiple Case Study

• Main Authors: Hsiao-Mei Wang, 王曉梅
• Other Authors: Li-Ling Hsu
• Format: Others
• Language: zh-TW
• Published: 2002
• Online Access: http://ndltd.ncl.edu.tw/handle/28881895199252936430

碩士 === 國立高雄第一科技大學 === 資訊管理所 === 90 === 　　Business manufacturing and marketing interaction is based on the primary activities of business value chain which their interaction quality does tie in with what if organizations may create competitiveness. A fair number of ERP studies pointed out ERP may bring obvious benefit to organizations. However, these ERP predictable benefits are similar to the goal of manufacturing and marketing departments want to pursue. 　　This study is based on both contingency theory and sociotectnical theory to develop our research model. The study uses multiple case study view as our research. From two pilot cases, we find that ERP can unfold benefits in the information/electronic industry more than traditional industry. In formal case study, we choose four cases of information/electronic Industry as the study’s sampling target which have implemented ERP system. In the result, we find that (1)How situational variables will influence the gap between manufacturing and marketing interaction. (2)How ERP will improve the performance between manufacturing and marketing interaction. (3)ERP’s implemented time is an important factor for exploring the relationship between ERP benefits and departemental interaction integrated performance. (4)The legacy information system will influence users perceive the ERP’s actual benefits. (5)The evaluation of ERP’s performance has not become widely using in practical fields. (6)There are many differencies between ERP’s predictable benefits and actual benefits. The four cases data gathered will yield the rich result of interdisciplinary and will continue to enhance the cumulative tradition in MIS field.