The Application of Two-Factor Theory on Consumer Satisfaction ─A Case of Imported Casual Footwear Purchase
碩士 === 國立高雄第一科技大學 === 行銷與流通管理系 === 90 === Abstract The purpose of this study explores how “the product attributes” and “the leisure value” affect “the consumer satisfaction,” “brand loyalty” and “the intention for repurchase” in the light of two-factor theory. By observing how much the s...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2002
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| Online Access: | http://ndltd.ncl.edu.tw/handle/56230692966532223124 |