| Summary: | 碩士 === 南華大學 === 出版學研究所 === 90 === This main purpose of this study is to investigate how copyrights platform is implemented in Taiwan and try to suggest a feasible direction of future online copyright exchange platform development.
This study focused on the volume copyright and subsidiary rights in international trade in international copyright trade. The subjects were publishers in Taiwan.
The main findings of this study are:
1.The most commonly used method for international copyright trade is through agents, following by books fair、business travel、scout、sale catalogues . Online copyright platform is seldom used, now.
2.The functions provided by online copyright Platform are proper for the need of publishers, but only few publishers use it ad most of them are unsatisfied with it.
The suggestions for the future：
1. functions development：It is necessary to improve functions to currently available and develops new functions to cater for the needs of the users.
2. marketing development：It is necessary to develop some marketing strategies to make the service reach more users.
3. market research: More research is needed to understand user’s needs which can then be taken into account when making policies for future development .
4. Take external factors into account: Several external factors also influence how online copyrights exchange platform can be employed. Factors, such as pressures from other online competitors, the prevalence of internet utilization among publishers, the will to actively participate and share their experiences among publishers, can have an impact on the development of online copyrights exchange platform. Therefore, it is necessary to take these external factors into account if the online copyrights exchange platform are to have a better future.
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