| Summary: | 碩士 === 南華大學 === 資訊管理學系碩士班 === 90 === According to the 80/20 rule, eighty percent profits of a business enterprise comes from 20 percent of its clients. Therefore, the question as how to thoroughly understand the needs of the customers, and to generate more profitable values for both parties (the enterprise and the customers) is an important issue that needs to be addressed so that the business institution can gain a competitive edge in today’s business world. This leads us to the subject matter emerged recently in management, namely the Customer Relation Management (CRM).
This study will examine various literatures (books, articles, and research papers) relevant to CRM, propose sound CRM concepts and ideas, and incorporate these ideas into a management information system for promotion operations in the Farmer’s Association. The study will embrace the techniques of field observations and interviews, system analysis, and system design for developing a CRM Information System that is to be used for the operations in promotion tasks of the Farmer’s Association. It is hoped that this management Information System will provide selective information retrieval functions for the managers and promotion field workers.
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