The Effects of Relationship Quality on Buyer’s Loyalty – The Case of System Integration Company

碩士 === 國立東華大學 === 國際企業研究所 === 90 === Thesis Title: The Effects of Relationship Quality on Buyer’s Loyalty – The Case of System Integration Company Institution: Graduate Institute of International Business, National Dong Hwa University Graduation Time and Type of Abstract: Second Term 2002-6, Master’...

Full description

Bibliographic Details
Main Authors: Chih-Hung Peng, 彭志宏
Other Authors: KC Chang
Format: Others
Language:zh-TW
Published: 2002
Online Access:http://ndltd.ncl.edu.tw/handle/15093834837152638243
id ndltd-TW-090NDHU5320008
record_format oai_dc
spelling ndltd-TW-090NDHU53200082015-10-13T12:46:50Z http://ndltd.ncl.edu.tw/handle/15093834837152638243 The Effects of Relationship Quality on Buyer’s Loyalty – The Case of System Integration Company 關係品質對廠商忠誠度之影響─系統整合廠商為例 Chih-Hung Peng 彭志宏 碩士 國立東華大學 國際企業研究所 90 Thesis Title: The Effects of Relationship Quality on Buyer’s Loyalty – The Case of System Integration Company Institution: Graduate Institute of International Business, National Dong Hwa University Graduation Time and Type of Abstract: Second Term 2002-6, Master’s Thesis Student: Chih-Hung Peng Advisor: Kuo-Chung Chang Abstract of Thesis: This study selected the system integration buyers as subjects to explore the relationship between product characteristics, markets characteristics, and buyers’loyalty. It also investigated the moderating effects of relationship quality. The outcomes of this research are the following: I.Product Characteristics: Price, quality, after service, and suppliers’ reputation do not have influence on buyers’ loyalty. These items have been regarded to be fundamental attributes by the buyers. II.Market Characteristics: Both transaction cost and transaction risk have significant influences on customers loyalty. III.Relation Quality: The results indicated that relationship quality existed a moderating effect between product, market characteristics and customer loyalty. Finally, this research proposed several marketing suggestions for those are interested in system integration markets. Key Words: Relationship Quality, Loyalty, System Integration KC Chang 張國忠 2002 學位論文 ; thesis 104 zh-TW
collection NDLTD
language zh-TW
format Others
sources NDLTD
description 碩士 === 國立東華大學 === 國際企業研究所 === 90 === Thesis Title: The Effects of Relationship Quality on Buyer’s Loyalty – The Case of System Integration Company Institution: Graduate Institute of International Business, National Dong Hwa University Graduation Time and Type of Abstract: Second Term 2002-6, Master’s Thesis Student: Chih-Hung Peng Advisor: Kuo-Chung Chang Abstract of Thesis: This study selected the system integration buyers as subjects to explore the relationship between product characteristics, markets characteristics, and buyers’loyalty. It also investigated the moderating effects of relationship quality. The outcomes of this research are the following: I.Product Characteristics: Price, quality, after service, and suppliers’ reputation do not have influence on buyers’ loyalty. These items have been regarded to be fundamental attributes by the buyers. II.Market Characteristics: Both transaction cost and transaction risk have significant influences on customers loyalty. III.Relation Quality: The results indicated that relationship quality existed a moderating effect between product, market characteristics and customer loyalty. Finally, this research proposed several marketing suggestions for those are interested in system integration markets. Key Words: Relationship Quality, Loyalty, System Integration
author2 KC Chang
author_facet KC Chang
Chih-Hung Peng
彭志宏
author Chih-Hung Peng
彭志宏
spellingShingle Chih-Hung Peng
彭志宏
The Effects of Relationship Quality on Buyer’s Loyalty – The Case of System Integration Company
author_sort Chih-Hung Peng
title The Effects of Relationship Quality on Buyer’s Loyalty – The Case of System Integration Company
title_short The Effects of Relationship Quality on Buyer’s Loyalty – The Case of System Integration Company
title_full The Effects of Relationship Quality on Buyer’s Loyalty – The Case of System Integration Company
title_fullStr The Effects of Relationship Quality on Buyer’s Loyalty – The Case of System Integration Company
title_full_unstemmed The Effects of Relationship Quality on Buyer’s Loyalty – The Case of System Integration Company
title_sort effects of relationship quality on buyer’s loyalty – the case of system integration company
publishDate 2002
url http://ndltd.ncl.edu.tw/handle/15093834837152638243
work_keys_str_mv AT chihhungpeng theeffectsofrelationshipqualityonbuyersloyaltythecaseofsystemintegrationcompany
AT péngzhìhóng theeffectsofrelationshipqualityonbuyersloyaltythecaseofsystemintegrationcompany
AT chihhungpeng guānxìpǐnzhìduìchǎngshāngzhōngchéngdùzhīyǐngxiǎngxìtǒngzhěnghéchǎngshāngwèilì
AT péngzhìhóng guānxìpǐnzhìduìchǎngshāngzhōngchéngdùzhīyǐngxiǎngxìtǒngzhěnghéchǎngshāngwèilì
AT chihhungpeng effectsofrelationshipqualityonbuyersloyaltythecaseofsystemintegrationcompany
AT péngzhìhóng effectsofrelationshipqualityonbuyersloyaltythecaseofsystemintegrationcompany
_version_ 1716865649610850304