A Study of Children's Consumption Patterns in Taiwan: From the Perspectives of Geographical Locations and Family Communication Patterns
碩士 === 國立中央大學 === 企業管理研究所 === 90 === ABSTRACT As the role of children in families is growing, and their consumption ability is boosted, the children’s spending is drawing much attention for primary markets, future markets, and important influencers. This makes it critical to explore children’s con...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2002
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| Online Access: | http://ndltd.ncl.edu.tw/handle/29003708910589951504 |