Applications and Benefits of E-Commerce on Multi-level Marketing Industry

• Main Authors: Chang-tien Chu, 朱昌田
• Other Authors: Chih-young Hung
• Format: Others
• Language: zh-TW
• Published: 2001
• Online Access: http://ndltd.ncl.edu.tw/handle/31307004639846249403

碩士 === 國立交通大學 === 高階主管管理學程碩士班 === 90 === Born in 90’s and overwhelming the world for the past decade, Internet has enormously changed the world of technology and seen as the greatest invention at the end of twentieth century. Among all applications of Internet, EC--- electronic commerce, is certainly the most competitive and profitable instrument for global industries to make most benefits today. Through internet and EC, most corporations have taken or are adopting new business models. On the other hand, for the past few decades, MLM---multi-level marketing business--- had not brought so much attention because of its confined and yet consolidated traditional social relations. Until recent years, MLM had gradually adjusted its business mode by introducing EC and other Internet marketing skills, and thus had become competitive in today’s business world. Without time or space concerns, MLM business combines Internet technology with its consolidated group of 2.83 millions of distributors as marketing advantage, right now is ambitious to create most benefits out of its great potential. However, although writings and publications of E-commerce are numerous, those related to MLM have been in lack for a long time. Therefore, I would like to discuss the benefits of adopting EC in MLM business in terms of the advantages and future development of combining MLM and internet technology：First, by gathering resources from related professions, studies and my own MLM business knowledge, I will investigate current MLM circumstances. Then through the Internet investigation questionnaires towards marketing distributors, I will discuss the modes and behavior of distributors, the trends of today’s commodity, and distributors’ adaptation and satisfaction to the Internet. I will also study in further the structures and successful modes of website management by taking MLM websites such as Amway and Avon for examples. By calculating EC cost and discussing new Internet technologies I will analyze the advantages and attentions MLM corporations must notice in developing EC. Finally, I must state that, although technology is rapidly changing MLM business from head to toe as well as the whole world, humanity should nevertheless be emphasized in order to achieve a more balanced civilization.