| Summary: | 碩士 === 國立交通大學 === 高階主管管理學程碩士班 === 90 === Electronic Commerce (E-Commerce or EC) is fundamentally changing organizations (governments, corporations, and communities) the way of doing business and individuals the way of living and working. However, the major success will accrue to those companies that are willing to transform their organizations and business processes, which is the scope of E-Business. The core of the E-Business transformation is employee since they drive all the value chains. Unlike B2B or B2C model in E-Business framework, this research is mainly focus on the new element of E-Business framework - Business-to-Employee (B2E) model.
Since B2E model is still in the evolutionary stage of life cycle, as of today, it lacks systematic research and overall picture in neither academy nor industry. Based on author’s B2E implementation experience in high-tech company, this thesis is trying to research the E-Commerce business model and the E-Business transformation (Ch. 1,2), to systematically investigate the evolution of B2E model (Ch. 3), to benchmark the B2E practices in high-tech companies (Ch. 4), to discover the pitfalls and symptoms of B2E (Ch. 5), to develop a doable B2E implementation strategy (Ch. 6), and to recommend the further research directions (Ch. 7).
This thesis concludes that B2E model plays strategic role in E-Business framework; the evolutionary status of B2E (from e-HR, EIP, EP to workplace) is still in progress, and web-based B2E solution drives the competitive advantages, improves organizational flexibility and retains knowledge as well as talents. The most valuable contributions of this thesis are to develop a complete B2E implementation strategy and to discover pitfalls (such as content inelasticity, interactive content, and the differences of B2E vs. B2C). These findings in B2E model shall benefit to researchers, CIO, IT vendors, project managers, and application developers. Since B2E model is still very young, many excellent B2E topics such as new derived B2E models, B2E implementation model across industry and the quantitative model of content elasticity, are recommended for further research.
|
|---|
