A Study on the Purchasing Behavior and Market Segmentation of PDA Consumers - A Case Study for Taipei District

碩士 === 國立交通大學 === 經營管理研究所 === 90 === In line with the tendency to integrate Computing, Communication and Consumer Electronics, IA (Information Appliance) products with easy operation, affordable price and Internet functions, are getting more popular. Because of a PDA’s compact size, easy operation...

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Bibliographic Details
Main Authors: Liu Ji Tzer, 劉積澤
Other Authors: Quang-Hua Chen
Format: Others
Language:zh-TW
Published: 2002
Online Access:http://ndltd.ncl.edu.tw/handle/35317986250864233284